Joann S. Lublin

Pulitzer-winning journalist and author

Her books:

Power Moms: How Executive Mothers Navigate Work and Life

will be published in February 2021


Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World

was published in October 2016

Coming in Feb. 2021


To view a 90-second video about Joann's WSJ career, click on the arrow in the middle of the frame.




                      About Joann S. Lublin

Joann is the author of two books about female business leaders.

Her latest, Power Moms: How Executive Mothers Navigate Work and Life, examines how far GenX women have come since Baby Boomers grappled with the challenges of career and family. It will be published in February 2021. 

Her first popular leadership book, Earning It: Hard-Won lessons from Trailblazing Women at the top of the Business World, offers insights from 52 high-level executive women about career obstacles they overcame. 

Joann is the former Management News Editor of The Wall Street Journal. She created its first career advice column, which she wrote until May 2020. 

Joann shared the Journal's 2003 Pulitzer Prize for stories about corporate scandals. In 2018, she won the Gerald Loeb Lifetime Achievement Award, the highest accolade in business journalism.


To learn more how Wall Street Journal colleagues described her accomplishments after she won the Loeb Award








WABC radio, New York

 KXAN TV, Austin, TX

                                                   Media Interviews and Mentions

"All Things Considered" on National Public Radio                  Bloomberg TV                                                                    CNBC TV "Squawk Box"                                                     CSPAN "After Words" Book program                                   Cable Radio Nework "Bill Martinez Live"                              Cosmopolitan

Financial Times                                                                   Forbes

Fortune                                                                              Fox 5 TV New York City                                                       

Newark Star-Ledger Sunday                                        video                                                          

The Wall Street Journal (excerpted Earning It )                        Sirius XM Business Radio                                                   

WABC Radio, New York                                                      WBZ TV,, Boston

WCCO TV, Minneapolis                                                      WFOR-TV, Ft. Lauderdale 

WTOP Radio, Washington, D.C.                                           WURD Radio, Philadelphia




                              Topics Joann can discuss from "Power Moms"

  • Corner Office at Home: Lessons from employed mothers who worked remotely before the pandemic hit.

  • What’s Work-Life Sway? And why it works better than work-life balance at restoring sanity to our crazy lives.

  • Please Pass the Roles: Smart ways that employed parents jointly raise children and pursue careers.

  • Dump the Guilt: Proven remedies for working mother guilt.

  • Power Over Pain: How a health crisis can become a transformational turning point in your professional growth.

  • Boss Mom: Use your parenting prowess to propel your career—because great moms often make great bosses.

  • Pregnant Pause: Career tips for when you try to get pregnant, are expecting, and return from maternity leave.

  • Workplaces that Work for Parents: How some U.S. businesses excel at serving employees with kids while many fail.

A Selection of Joann's Appearances:

Adobe                               American Express
Accenture                           Best Buy
BlackRock                          Boston Consulting Group
Campbell Soup                   Cisco
Coca Cola                         Delta Air Lines
Hewlet-Packard Enterprise      Home Depot                   
IBM                                   International Flavors & Fragrances 
J.P. Morgan Chase                Johnson & Johnson
McKesson                           Olgivy &  Mather                PricewaterhouseCoopers        Sidley Austin               
SYPartners                           State Street Global Advisors
Target                                 Vanguard Group


Global Institute for Women Corporate Directors

Chicago Executive Club 

Conference Board Women's Leadership Summit

Concordia Summit annual global affairs forum 

Rockefeller Foundation

United Nations book store

       Business Schools

Harvard Business School

MIT’s Sloan School of Management

Northwestern’s Kellogg School

Stanford University Graduate School of Business

University of Toronto’s Rotman School

University Of Pennsylvania's Wharton School

Yale School of Management

At Bay-area nonprofit Watermark 

New York State Writers Institute

University of Toronto Rotman School of Management



Power Moms -- coming February 2021

A record number of women with families head major U.S. corporations. Yet these “Power Moms” still struggle with balancing management responsibilities and raising children. Joann draws on the experiences of the nation’s two generations of these successful women to measure how far we’ve come—and how far we still need to go.

She combines her own insights with those of 86 executive mothers—including experienced public-company chiefs such as Carol Bartz, the first woman to command Autodesk and Yahoo; Hershey’s Michele Buck, DuPont’s Ellen Kullman, ITT’s Denise Ramos, and WW International’s Mindy Grossman—and twenty-five of their grown daughters. Joann examines how trailblazer boomers, many now in their sixties, often endured sweeping disapproval for their demanding management careers, even as their own daughters sometimes rejected their choices. While the second wave of executive mothers -- all under forty-five—handle working parenthood with less angst, they still lead stressful lives.

Power Moms provides advice to help today’s professional women, their families, and their employers navigate this challenging terrain. Joann looks at the trade-offs mothers are too often forced to make between work and family and the root causes, including the dearth of large-scale paid parental leave and other family-friendly policies. While it celebrates the gains women have made, Power Moms makes clear how much more must be done to make working motherhood easier.

Earning It -- published in October 2016

Among the first female reporters of the Wall Street Journal, Joann faced a number of uphill battles in her career. She and dozens of other women who successfully navidgated the corporate battlefield share their stories and valuable leadership lessons.

Joann combines her own fascinating story with insightful tales from more than 50 women who reached the pinnacle of corporate leadership--women like Carly Fiorina, former CEO of Hewlett-Packard, Mary Barra, CEO of General Motors, and Ginni Rometty, former CEO of IBM. The choices they made and the battles they won and lost seeking to make their mark.

The trailblazers you meet in Earning It provide a compelling career compass that will help aspiring women executives reach their highest potential. 


                               Contact information

For speaking and general inquiries:

For media inquiries: Jessica Krakoski,

Email Joann for your free autographed and personalized bookplate

to place inside your copy of Power Moms or Earning It.

© 2020 by Joann S. Lublin