Joann S. Lublin

Pulitzer-winning journalist and author

Her books:

Power Moms: How Executive Mothers Navigate Work and Life

will be published in February 2021


Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World

was published in October 2016

Get a free online group book event with Joann

Coming in Feb. 2021

To view a 90-second video about Joann's WSJ career, click on the arrow in the middle of the frame.





                      About Joann S. Lublin

Joann is the author of two books about female business leaders.

Her latest, Power Moms: How Executive Mothers Navigate Work and Life, examines how far GenX women have come since Baby Boomers grappled with the challenges of career and family. It will be published in February 2021. 

Her first popular leadership book, Earning It: Hard-Won lessons from Trailblazing Women at the top of the Business World, offers insights from 52 high-level executive women about career obstacles they overcame. 

Joann is the former Management News Editor of The Wall Street Journal. She created its first career advice column, which she wrote until May 2020. 

Joann shared the Journal's 2003 Pulitzer Prize for stories about corporate scandals. In 2018, she won the Gerald Loeb Lifetime Achievement Award, the highest accolade in business journalism.


To learn more how Wall Street Journal colleagues described her accomplishments after she won the Loeb Award








WABC radio, New York

 KXAN TV, Austin, TX

                                                   Media Interviews and Mentions

"All Things Considered" on National Public Radio                  Bloomberg TV                                                                    CNBC TV "Squawk Box"                                                     CSPAN "After Words" Book program                                   Cable Radio Nework "Bill Martinez Live"                              Cosmopolitan

Financial Times                                                                   Forbes

Fortune                                                                              Fox 5 TV New York City                                                       

Newark Star-Ledger Sunday                                        video                                                          

The Wall Street Journal (excerpted Earning It )                        Sirius XM Business Radio                                                   

WABC Radio, New York                                                      WBZ TV,, Boston

WCCO TV, Minneapolis                                                      WFOR-TV, Ft. Lauderdale 

WTOP Radio, Washington, D.C.                                           WURD Radio, Philadelphia




                              Topics Joann can discuss from "Power Moms"

  • Corner Office at Home: Lessons from employed mothers who worked remotely before the pandemic hit.

  • What’s Work-Life Sway? And why it works better than work-life balance at restoring sanity to our crazy lives.

  • Please Pass the Roles: Smart ways that employed parents jointly raise children and pursue careers.

  • Dump the Guilt: Proven remedies for working mother guilt.

  • Power Over Pain: How a health crisis can become a transformational turning point in your professional growth.

  • Boss Mom: Use your parenting prowess to propel your career—because great moms often make great bosses.

  • Pregnant Pause: Career tips for when you try to get pregnant, are expecting, and return from maternity leave.

  • Workplaces that Work for Parents: How some U.S. businesses excel at serving employees with kids while many fail.

Some of Joann's Appearances:

Adobe                                 American Express
Accenture                             Best Buy
BlackRock                             Boston Consulting Group
Campbell Soup                     Cisco
Coca Cola                           Delta Air Lines
Hewlet-Packard Enterprise        Home Depot                   
IBM                                     International Flavors & Fragrances 
J.P. Morgan Chase                  Johnson & Johnson
McKesson                             Olgivy &  Mather                PricewaterhouseCoopers          Sidley Austin               
SYPartners                             State Street Global Advisors
Target                                   Vanguard Group


Global Institute for Women Corporate Directors

Chicago Executive Club 

Conference Board Women's Leadership Summit

Concordia Summit annual global affairs forum 

Rockefeller Foundation

United Nations book store

       Business Schools

Harvard Business School

MIT’s Sloan School of Management

Northwestern’s Kellogg School

Stanford University Graduate School of Business

University of Toronto’s Rotman School

University Of Pennsylvania's Wharton School

Yale School of Management

At Bay-area nonprofit Watermark 

New York State Writers Institute

University of Toronto Rotman School of Management



Power Moms -- coming February 2021

More mothers than ever hold leadership roles at big U.S. companies. Yet despite their gains, these Power Moms still struggle to combine managerial duties and career goals with parenthood.

Joann contrasts the experiences of baby boom and GenX executives to show how far working mothers have come—and how much further they will need to go in a post-pandemic world. She offers insights from her own career and those of 86 executive moms, including boomers such as Hershey Chief Executive Michele Buck and WW International CEO Mindy Grossman. In addition, she documents how 25 grown daughters reacted to their mothers’ demanding careers.

Power Moms also looks at ways that younger executives---in their 30s and 40s—handle motherhood differently despite leading stressful lives. They include former Yahoo CEO Marissa Mayer and Rent the Runway CEO Jenn Hyman. 

​The book guides companies through this rugged terrain as well. It blames the paucity of family-friendly policies such as paid parental leave for the painful tradeoffs mothers often must make between work and family. Power Moms spells out what more employers must do to make working parenthood work.

Earning It -- published in October 2016

Among the first female reporters of the Wall Street Journal, Joann faced a number of uphill battles in her career. She and dozens of other women who successfully navidgated the corporate battlefield share their stories and valuable leadership lessons.

Joann combines her own fascinating story with insightful tales from more than 50 women who reached the pinnacle of corporate leadership--women like Carly Fiorina, former CEO of Hewlett-Packard, Mary Barra, CEO of General Motors, and Ginni Rometty, former CEO of IBM. The choices they made and the battles they won and lost seeking to make their mark.

The trailblazers you meet in Earning It provide a compelling career compass that will help aspiring women executives reach their highest potential. 


                                                             Contact information and Special Offers

Speaking or general inquiries:                 Media inquiries:  Jessica Krakoski,

                                                       Pre-order Power Moms now to get your free online event with Joann

Joann will host 35-minute online discussions of any topic covered in her book for no charge with organizations that make a meaningful group order of Power Moms prior to its Feb. 16, 2021, publication.  The order requirement will reflect the size and type of organization. To schedule or learn more about an online event, email her at

Email Joann for your free autographed and personalized bookplate to place inside your copy of Power Moms or Earning It.

© 2020 by Joann S. Lublin